How Can AI Improve Email Strategies?

Email marketing is one of the strongest methods to connect with your audience and convert them into sales. How can AI improve email strategies? AI enhances this by allowing you to communicate directly with your audience, using attention-grabbing hooks and angles tailored to their needs.

This personalization boosts engagement and conversion rates.

For many marketers, this is a daunting task, and while they hope to produce a well-executed email, it often falls flat for the recipient, resulting in them unsubscribing or simply ignoring the messages entirely.

You want to be thoughtful when crafting the subject lines and body of the emails. They have to spark enough interest to make the subscriber open the email, and then draw them in with a compelling angle that promises to provide a solution that improves their life in some way – whether it’s simple knowledge and advice or guidance about a digital or tangible product.

If you aren’t well-versed in developing hooks and angles, which set the tone for what the subscriber is about to experience, you no longer have to be worried about your skills. Artificial intelligence tools excel at helping you brainstorm or fully create the best hook and angle based on your niche, demographic, and goals.

Emails Are More Effective with a Specific Angle

Some marketers don’t even know what an angle is. They only think in terms of hoping the email will generate money, so they write a simple subject and a few lines with a link in the body and hope people will click through and buy something.

You have to be more strategic than that. In order to be the kind of email marketer where subscribers can’t wait to receive your emails, you need to know how to lead with a hook and present a specific angle. 

The angle is the lens you want the reader to be looking through – so you might have an angle about a certain pain point they struggle with, a particular benefit something offers, or even evoke an emotional response by angling it in a way that it resonates with your readers and makes them engage with you.

Angling your email makes the reader focus on what you’re saying from a particular perspective. For instance, focusing on the struggle of regaining weight that you lose (which is its own angle), you might angle it as an empowering email instead, focused on motivation and success.

Angling relies on your ability to correctly identify the pressures and goals of your target audience, and this is something that AI excels at. 

The feature of segmenting allows you to personalize your angles for each segment of your list. So you might have one angle for those who have purchases a course from you in the past that’s very different from the one you send out to people who have only signed up for the freebie.

Any marketer can send out a link and a few words about getting something. But few know how to act as a trusted guide that proves to the reader that you understand them and their needs.

Instead of just sending out an email that says, “Download this new productivity app,” you can angle it in a way that shines a light on the struggles they encounter from not having their time managed properly, and what it would look like to achieve that goal.

Your subscribers are not bots. They’re people. They have emotions – both good and bad, and an angle is what allows you to tap into them and relate to them on a different level that is far beyond what other marketers could hope to do.

When things are angled correctly, it not only makes the recipient want to open and read the email you sent, but it drives them to take action on your words of advice. It’s strengthens your communication and power in the messaging.

Using AI to Get an Angle That Will Convert for You

Now let’s look at how AI specifically can help you with angling. Of course, you can do this on your own, but sometimes, you’ll lack a complete understanding of your niche demographic, even if you think you know it pretty well.

AI has the ability to analyze vast amounts of data that can spot patterns of behavior, sentiment among consumers and more. It can scour forums, comments, social media posts and more and within seconds, provide you with information about how to angle your email for the best results.

By knowing what all of the preferences, pain points and goals are of your audience, AI can predict what method would work best as an angle and then help you craft it if you need assistance with the content of the email itself.

You can use a simple tool like ChatGPT or Google’s Gemini and ask it to evaluate the best angle for whatever goal and message you have in mind.

For example, let’s say you’re in the weight loss niche and you want to send out a promo to get subscribers signed up to a new diet program.

In your prompt, you want to include as many details as possible – such as who your audience is, what benefits this particular program has, and your goal of converting readers into buyers.

For the audience, it might be behavioral, like people who have lost and regained weight multiple times. It could even target people with a specific diet preference (like Keto).

When given this data, AI can evaluate it so that its advice on angling your email is more accurate. For an audience that struggles, it might tell you to focus on the ease of the program.

Or it could tell you to angle it based on the nutritional elements, additional health benefits, speed of effectiveness of the diet – or even an exclusive angle about a discount that’s set to expire soon.

If you’re in the online marketing niche, selling a social media course, it might advice you to highlight the pain points of struggling to get free, organic traffic – or not getting the kind of engagement they want.

This is another topic where ease of use might be effective, because technical tasks often overwhelm many marketers. So the promise of a step-by-step course or extra hand holding to succeed could benefit you.

AI will come back with some suggestions, such as: empowerment through education. When people feel informed about health matters, it empowers them to implement it more than if they don’t understand why or how things work.

Another angle option could be focusing on looking ahead – a revitalize your energy and rediscover your life angle. This is having them picture the change that’s going to take place if and when they adopt your advice.

Community is another angle. If you have a group or forum for them to join on their weight loss journey, you can emphasize that and make them feel confident and comfortable moving forward.

Maybe there’s an exclusive offer for the first 30 days of the program. This is a scarcity price point angle that works well, and they’re already incentivized to want to make the change.

In the marketing niche, you might prompt it with this:

The budget angle is one that AI will suggest you run with because the constraints of not having deep pockets like some competitors will be frustrating enough for them to want the solution.

Another angle would be to hit on the fact that they feel invisible among a sea of competitors because they don’t know how to position themselves on social media as powerhouse influencers who get engagement and traffic from their posts.

Make sure you get AI to give you choices based on the details you provide it with. That way, you can have a hand in determining what you’ll be using for your subscribers. It’s important to play a role in the selection process because you know your audience better than anyone.

Have AI Create a Hook That Captivates Your Audience

The next step, after having an angle in mind is to work with AI to develop a hook that gets people to open your emails and read the body of your content so that they can make a decision as to whether or not to act on it.

For some people, the hook can be the subject line of your email, but it can also be the first opening statement that you make in the body of the content. It's a two pronged approach that works well when you are strategic with it, rather than simply rushing to get an email out quickly.

Your goal in creating a hook is to immediately grabbed their attention. There are many people competing for the attention of the same subscriber in their inbox. When they look at their inbox, they can not only see the subject line, but they can also see the first part of what your email says.

Once they open it, they are going to skim the first few lines to see if it is compelling enough for them to continue reading through to the end. The emails pre header text has to be crafted in a way that draws them in initially, so that you can then present the valuable information that will resonate best with them.

AI tools, like ChatGPT, are adept at understanding consumer behaviors and preferences in a way that allows them to craft content for you that is based on what has been proven online to be effective with your target audience.

You can give your AI tool the angle that you have chosen to use in the email, and then ask it to create a subject line and pre header text hook that will be most effective. This is not to say that the rest of your email, including the main body and call to action closing statement, are not important.

But if you can devise a hook and angle that are enough to make your message stand out among the dozens or even hundreds of emails that subscribers are seeing on a daily basis, you stand a good chance that they will continue reading through to the end.

There are different kinds of hooks you can use. 

• For example, you might pose a question to your readers, which immediately makes them think about their own life and how that topic affects them.

The question can be aligned directly with your chosen angle. For example, earlier we talked about an angle where people were regaining the weight they had lost. Your question for the hook might be: “Feeling stuck in your weight loss journey?”

This is something AI will come up with when you give it your angle and ask it to develop a specific hook that will resonate with a demographic who is struggling to keep the weight off.

• Other hooks might be things like focusing on a specific benefit. 

This might be where you get the attention of the reader by making a statement about the program that is something they desire, like: “There’s a new program that you can use to lose weight and keep it off without having to give up your favorite foods.”

• Or for the marketing niche, your hook might resonate with them when AI gives you something like this: “Over 70% of online entrepreneurs fail within their first year due to a lack of relevant traffic.”

In this case, AI is using statistics to grab the readers’ attention. It also makes them not feel so alone or stupid with their problematic area. And this hook can then lead into the solution.

When prompting AI for the right hook, give it the details and angle and ask for the subject line or pre header text hook to draw the attention of the subscriber like this: 

It might give you the following response: “What if you could boost your site traffic by 200% with seven simple social media tweaks?” AI is giving you a question paired with statistics, drawing the reader in to make them curious about those seven tweaks.

Making the Most of Your AI Email Components

When you are using artificial intelligence tools for these types of email components, you want to make sure that you are leveraging this technology without handing over complete control to AI.

This is a tool that requires human oversight, and you'll want to put your finishing touches so that it sounds more natural and personalized with a little bit of your own style in the content.

It's great for giving you ideas and an advantage over the competition that is lacking the ability to include hooks and angles in their emails. But it should never replace your voice entirely.

AI can do a good job of delivering information based on patterns and data it scours, but it does not know how to convey the tone of your brand unless you specifically train it to do so.

You also want to incorporate split testing procedures whenever you are having AI develop your angles and hooks for your emails. Usually, it will give you multiple options if you ask it to, and you can take different versions of what it suggests and create A/B versions of your emails to send out and test to see which one is more effective.

For example, you might have one email that includes a question in the hook, and the other that focuses on statistics or a benefit. Or, you might have one angle that is all about scarcity, while another is all about a pain point.

You also want to make sure that you are verifying everything AI provides as information for your emails. It has been known to falsify data in its content, and readily admits that it does this.

So if it gives you a statistic, you want to make sure that you investigate and have proof that that is a legitimate number and not something it made up, because it admits it hallucinates responses sometimes.

Once you begin using AI to improve your email marketing communications with better angles and hooks, you'll begin to see what your audience responds best to so that you can tailor your messages to them in a way that converts well for you.