Why should you optimize your TikTok strategy with AI insights? Because TikTok is the new Youtube!
YouTube used to be the only video marketing platform that had such wide appeal in many different niches and demographics. But these days, TikTok has accumulated billions of users from all walks of life.
Some are young. Some are old. They have varied interests ranging from success and self help to gardening, cleaning, parenting and more. If you’re a marketer who feels overwhelmed at the idea of branching out on this platform, you’ll be happy to know AI (artificial intelligence) makes it easy.
The great thing about TikTok is that it isn’t a time-hog. You aren’t going to be spending hours recording for this platform. Your content will usually be about a minute to three minutes, max (although it can go over, something most users don’t enjoy).
This is a rapidly growing social media platform, and it has built in search functions, trends, high engagement and viral potential. AI is a wonderful tool to use for brainstorming, creating and analyzing TikTok videos.
Create TikTok Content Like a Pro with AI
TikTok videos are short-form content, but they are usually published more often. While you might publish a weekly or bi-weekly YouTube video, with TikTok, it’s often several times per day.
To keep up with that kind of demand and consistency, you can use AI to develop a content plan that taps into the current TikTok trends. Trends on TikTok might include a specific action or sound, for example.
AI Prompt Idea:
“Analyze the latest trending sounds and actions on TikTok within my niche, and suggest how I can creatively incorporate them into my videos.”
There are also filters and effects that can be used in trends. If you want to jump on a trend, AI can determine how your niche topic can connect to it. You’ll be able to post challenges and share content with hashtags for increased discoverability.
AI Prompt Idea:
“Suggest trending filters and effects I can use to align my niche content with popular TikTok trends. Provide examples of hashtags to boost visibility.”
AI can also guide you in the exact script, images or video clips (or actions if you record yourself), and things like transitions you can use. The other details, like captions, descriptions, and hashtags or text overlays can be given to you by AI, too.
AI Prompt Idea:
“Generate a detailed TikTok script with suggested actions, transitions, and text overlays. Provide optimized captions, descriptions, and relevant hashtags to maximize engagement.”
This makes your process much shorter than what it might take if you had to come up with everything on your own, including researching trends and predicting what will be popular next.
AI Prompt Idea:
“Predict upcoming TikTok trends in my niche and recommend content ideas I can prepare now to stay ahead of the curve.”
For a sample prompt that encompasses everything above, you might want to considerthis:
“Act as my TikTok content strategist. Analyze current trending sounds, challenges, and hashtags in my niche, and suggest five creative video ideas that will engage my audience. Provide editing recommendations for cuts, transitions, and effects, and help craft attention-grabbing captions and descriptions optimized for TikTok's format.”
Turbocharge Your TikTok Strategy for Maximum Reach
Like other social platforms, TikTok has its own unique search system. If your content is optimized for your audience, it will randomly be presented on what’s known as their “For You Page.”
AI Prompt Idea:
“Analyze my TikTok videos and recommend improvements to optimize them for placement on the 'For You Page,' focusing on content format and engagement techniques.”
But they can also do a manual search for content that’s relevant to their needs. AI can optimize your content with viable hashtags and keywords in your content titles and descriptions and even advise you on thumbnail graphics to enhance click throughs on certain content if someone visits your profile.
AI Prompt Idea:
“Generate a list of trending hashtags and keywords in my niche to include in my TikTok titles, descriptions, and captions. Suggest engaging thumbnail ideas to increase profile visits.”
In order to grow and engage your audience, AI can analyze their behavior on TikTok and find out more about their preferences and patterns, helping you adjust your content strategy to be in line with their needs.
AI Prompt Idea:
“Analyze my TikTok audience behavior and provide insights into their preferences, viewing patterns, and the best times to post for maximum engagement.”
AI can direct you to influencers and superfans you may want to start networking with on a higher level, if your goal is to amplify your messaging and bring more viewers onboard.
AI Prompt Idea:
“Identify top influencers and superfans in my niche that align with my brand and suggest collaboration opportunities, including ideas for stitches, duets, or livestreams.”
This might include strategic stitches and duets or livestream events that bring in recognition, gifts and added authority.
AI Prompt Idea:
“Recommend creative ideas for stitches, duets, and livestream topics that can help me connect with influencers and grow my audience.”
A sample all emcompassing AI prompt you might use would be:
“Act as my TikTok content optimizer. Conduct hashtag research and generate a list of relevant hashtags for my videos to maximize discoverability. Suggest optimized video descriptions with the right keywords to improve ranking in TikTok’s algorithm, and recommend real-time adjustments to boost engagement and visibility on the ‘For You’ page.”
Achieve TikTok Fame with a Long-Term AI Plan
Your ultimate goal probably won’t be to keep viewers on the platform, but instead to drive them off to one of your landing pages – whether to build a list or make a sale of your own product or a commission on someone else’s.
AI Prompt Idea:
“Help me craft an engaging call-to-action for my TikTok videos that encourages viewers to visit my landing page and sign up for my email list.”
AI can craft your call to action statement for the perfect time within your short-form TikTok videos and it can analyze your user data to see what effect different strategies have on your audience.
AI Prompt Idea:
“Analyze my TikTok audience data and suggest the optimal timing and format for placing a call-to-action in my videos to maximize click-through rates.”
You’ll see how individual TikToks are performing, but also how your account as a whole is performing. There will always be a goal for improvement, and a competitive, data, and predictive analysis combination can unlock the key to success on this platform.
AI Prompt Idea:
“Evaluate the performance of my TikTok account and individual videos. Provide insights into key metrics and recommend data-driven strategies to improve future engagement and conversions.”
A good encompassing sample prompt you might want to use would be:
“Act as my TikTok marketing strategist. Create compelling calls-to-action for my videos that drive users to my website or email list. Use AI-powered ad targeting to reach my ideal audience and suggest integration methods for capturing leads from TikTok into my CRM and email marketing tools. Analyze my content's performance and recommend adjustments to improve future campaigns.”
AI is a tool that can ramp up production of videos, help you schedule the right content at the perfect time, and review everything to see how it’s working in case you need to tweak anything for improvements.
You can use AI tools like ChatGPT to guide you and then take scripts and other details to a video AI tool or even Canva templates and record a video that’s designed to deliver a message on TikTok for your niche audience.
Talk To Me...
So what's been your experience with AI prompting for TikTok? Have you had some success for your content creation needs?
I'd love to hear from you. Let us know what works for you and what hasn't. The more we share, the more we help one another as marketers!
Leave your comment below and I'll get back to you right away!
