How to use AI for SEO: A Beginners Guide To Higher Ranking

Internet marketers not only have to meets the needs of their audience by catering to them with stellar products and services, but they have to be strategic about how they will beat the competition when it comes to vying for the attention of their target audience.

This article will show you how to use AI for SEO.  It's a beginners guide to higher ranking!

In order to get eyes on your content, you have to optimize it – both for search engines and social media platforms. This is something that artificial intelligence (AI) tools can help you with.

When your content is optimized, it begins to outrank competitors in the search engine results pages (SERPs) and it’s easily found by your audience on social media sites and apps, too.

By optimizing your content, you’ll not only see your traffic increase without having to pay for visitors, but you’ll see more subscribers signing up to your list and more profits streaming into your bank account.

AI tools can help you develop a strong SEO (search engine optimization) strategy, and they can also help you take corrective measures to improve what you’ve already done on your site.

And because SEO is always changing. Your updates will be easier to implement using AI to pinpoint any problem areas that may not align with future updates by Google.

It helps cut time you have to spend on this task and makes the whole process easier because it has the capability to analyze and direct you without making you go into a deep dive learning process on your own.

AI's Secret Competitive Edge

If you’re running a business, whether online or off, it’s crucial that you learn how to strategically size up what others are doing so that you can remain competitive in the marketplace.

There are different levels of competitive analysis, some stooping below what you’ll want to engage in. 

You want to do everything in an ethical manner – where you’re not trying to sabotage anyone or use information in a spammy or scammy method, but just as a way to help you set your sights higher than what others are doing.

Unfortunately, competitive analysis is a grueling process. Most marketers don’t have time for that, so they simply look at who’s ranking above them in the SERPs and take a quick glance to see what they might be doing better or different.

AI tools can assist you in conducting stealth research that assesses the strengths and weaknesses of the people you’re competing against so that you can plan an SEO strategy that outranks them.

So what kinds of things can Ai help you out with in terms of conducting a little spy session on the people you’re in competition with? 

On-Page SEO

It can conduct some on-page SEO analysis to begin with.

This includes helping you see what keywords they’re targeting and how they’re using them in their content. Your AI tool can give you an idea of how well (or how poorly) the competitor is ranking for those keywords, too.

If they’re not doing something right, AI can tell you:

• Where they’re faltering so that you can get ahead by stepping up with your SEO.
• It can also show you an analysis of the pages they’re doing very well with.

This gives you the ability to study those pages carefully to see what you can do better to compete with them.

For example, they might have pages on topics you’re not even covering – topics that AI deems very important to the niche audience.

It could be that they’re ranking well due to some factors you’re not seeing, like the SEO elements that search bots notice that you may not. These include things like formatting your content with header and title tags or alt tags that identify what a multimedia element is all about.

Or it might be the schema markup or meta description tilts the odds in their favor when it comes to search engine rankings, and while you can’t see it – AI can identify its presence and report back.

Websites

AI can even keep an eye on your competitors’ websites for you, letting you know about changes that have taken place or new backlinks they’ve secured. You’ll be able to use this information to your advantage in helping your own site improve its position in the SERPs.

When it comes to getting the most out of AI with competitive analysis, don’t just ask for information about the person’s website. Have it analyze their social media strategy, too – because this is a traffic game changer in many cases.

Reviews

It can even track reviews in some instances, to see what consumers are complaining about – or praising – which can help you identify gaps in their marketing strategy that you can fulfill with the audience.

Predictive AI for Top Rankings

One area of SEO that many online entrepreneurs fail to consider is predictive analysis. This is an area where AI can be very helpful because it has access to historical as well as trending information in large sums that would take you a substantial amount of time to research.

Trend Alerts

Predictive analysis allows you to analyze not only trends that are emerging, but also patterns that have occurred and behaviors that consumers are taking within a given niche.

It is a preemptive SEO strategy that helps you tailor your content and optimization efforts based on what will probably happen. Having a robotic analysis about future developments in your niche is something that helps you serve your customers better and beat the competition more easily.

New Keywords

Not only can an AI tool spot patterns in terms of topics that are emerging, but it can also give you information on important user keywords that are changing directions, as well as media formats that your users will appreciate with your content.

Future Plans

Instead of having to spend hours sorting through historical information and data, you can use an AI tool to gather and analyze this research, immediately providing you with an answer to where you should be heading with your business.

So let's say you are in the beauty niche. You can use an AI tool to identify any trends that are gaining speed in that industry. For example, there may be a high demand for organic beauty products that are free of chemicals.

The industry might trending toward natural beauty looks – or more bold and daring colors. Whether it’s a color palette or a style such as brow linings, you’ll be able to see where things are going when AI analyzes the niche for you.

Search & Purchasing Behavior

AI can see upticks in consumer purchasing behaviors and also where things are waning and report this information to you. This is data most marketers and influencers merely guess at – or wait for someone to say.

Your AI tool can look at search behavior on Google and also analyze social media to make predictions about what’s hot and what’s not, including seeing what hashtags are being used or what content is going viral or getting more comments.

Content Ideas

It can advise you about what direction to take with your content, products and services so that consumers view you as a cutting edge leader rather than one of the masses competing for their attention.

You can simply prompt AI with something like this:

“Do a predictive analysis of the makeup industry” 

It will deliver results that help you make decisions, such as:

• Clean beauty is on the rise (chemical-free).
• A wider range of shades and for all skin types and tones.
• Skincare-infused make-up  such as anti-aging or hydrating make-up.
• Eco-friendly ingredients.
• Augmented reality (AR) or Virtual reality (VR) to try makeup before buying.

If you want to run with those ideas, you can ask AI:

“Based on this information, what topics should I cover in my next 10 blog posts?” 

It will then give you blog post titles/ideas, such as:

• How to Identify Harmful Chemicals in Your Make-Up.
• Finding Products That Cater to Your Skin Tone and Type.
• How to Remove Makeup without Damaging Your Skin.

Industry Changes

In some industries, there might be technological developments that are emerging that can change a niche. You can use AI to stay on top of that news. Or, it could be regulatory changes that have an impact.

Even the economy can alter the buying power and behavior of consumers, and if you’re not paying attention to all of the subtle changes, you might miss out on it while the competition capitalizes on it.

AI-Powered Content Plan

Because “content is king,” you have to have a solid strategy for your content marketing – one that helps position your site at the top of the Search Engine Results Pages (SERPs).

If you’re just publishing any topic you happen to feel like writing about, without going the extra mile for research and optimization, then your content will likely never be found by the right people, if at all.

Proofreading

Your content strategy, when using AI tools, needs to cover a variety of different needs. For example, if you create something from scratch, you can use AI as an editing or proofreading tool that can perfect your content and ensure that it is free of errors.

This may seem like a small form of assistance, but having well written content that is not full of spelling errors or typos is important to search bots as well as human visitors alike. You can also use AI tools for many other content tasks you have on your plate as an online entrepreneur.

Competition & Prediction

We talked earlier about how AI can assist you with predictive analysis and even competitive analysis. These are two areas you'll need to be paying attention to in order to steer your content in the right direction.

Staying Current

But you also want to use AI to help you pay attention to newsworthy information that is breaking that may not have been something a competitor was on top of or that was a topic predicted by anyone.

You'll need to be careful about where you get your newsworthy assistance from, because some AI tools do not have access to current information. Google’s Bard AI is up to date, while ChatGPT is using 2021 information.

So you can prompt AI like this:

“What is some recent news about something in the beauty industry?” 

It might give you information like this that you can then blog about:

• L’Oreal acquires ModiFace, a leader in augmented reality technology so customers can have an immersive experience while shopping.
• Sephora launches a new subscription service called Ply! By Sephora.

You can then ask AI what blog post ideas it has based on those news pieces, so you’d get things like:

• How augmented reality is changing the beauty industry.
• How to choose the best beauty subscription box for you.

That way, you can weave that news into your new piece of content, and you will be seen as someone who has their finger on the pulse of the industry by your readers, because they will be getting their news from you.

Demographics

AI can give you ideas based on your demographics, too. If you’re seeing a rise in searches for anti aging make-up, you might give AI these instructions:

“Give me some content ideas for women over 50 in the beauty niche.”

It would give you results like:

• The best makeup tips and tricks for mature skin.
• Top beauty treatments to consider in your 50s and beyond.
• Choosing the right foundation for mature skin.

Blogging

You can ask AI to tell you what other top blogs in your industry are blogging about recently, and make sure it gives you specific details, not generic information. For example, instead of telling you that beauty bloggers are publishing makeup tutorials, it will tell you they’re specifically writing about how to put on a smokey eye.

Once you have an idea you like, you can use AI to come up with a strong keyword-laden title and outline for your content, whether it’s for a blog post, email autoresponder, social media post, lead magnet or info product.

Outlining

AI can generate the subtopics you need to be discussing in your content piece, and even put them in a logical order. When you outline (or have AI outline) your content, you can get advice on anything else that might need to be covered.

This is especially helpful if you’re creating pillar blog posts that you want to rank well in Google SERPs. That kind of content has to be comprehensive so readers don’t have to go elsewhere for more information.

You can ask it for:

• An outline
• A list
• A mind map 
• Or anything else that will help you. 

You can keep prompting it for “anything else” to see if it can add to the outline, and be sure to eliminate anything you feel doesn’t work, too.

In order to get what you need from AI, give it your topic (or have it help you pinpoint one), and what your purpose is with the content. Make sure you tell it who your target audience is because an article on skincare will be very different, depending on whether you’re targeting a teen or a senior citizen.

You can also give it your preferred tone of the piece (such as motivational, etc.) – and tell it the length. If it’s a short social media piece, it might be much shorter than if you were writing a pillar blog post.

Decoding Keywords with AI

When you’re a digital marketer, SEO is going to play an important role in how you drive traffic to your site and offers. There are many factors that go into your rankings, but one of them is the keywords you’re targeting.

Now most online entrepreneurs know enough about SEO to pick at least one keyword phrase and work it into their content a few times. But that’s as far as their strategy goes, causing them to miss out on proper SERP rankings.

Relevant Phrases

Your keywords are how your audience is going to find you, so you not only have to pick a relevant phrase, but you want to know the user intent behind it so that you get the best results to achieve your goals.

It’s not hard to use a keyword tool to provide you with a list of relevant keywords and phrases for your niche. But knowing how to pick the best ones and use them in a comprehensive SEO strategy is something entirely different.

Keyword Values

You don’t have to guess at which phrases will work best – AI can do that work for you. These tools can take the keyword phrases and analyze each one for its value to you in terms of ranking abilities and user intent.

For you to do this yourself, it would eat away at valuable time you need to spend as a marketer on other tasks. You can start wide and have AI drill down with some long-tail options you can target for easier rankings. 

You can prompt AI like this:

“Give me a list of 5 longtail keyword phrases related to the main keyword phrase: eyeshadow palette.” 

It will deliver phrases like this:

• Best eyeshadow palette for brown eyes.
• Natural eyeshadow palette for everyday wear.
• Eyeshadow palette for smoky eye look.
• Vegan eyeshadow palette for sensitive eyes.
• Affordable eyeshadow palette for beginners.

You can hone in on buyer intent like this:

“Give me longtail keyword phrases for the phrase "eyeshadow palette" that show strong buyer intent.” 

Then it will deliver more specific phrases like:

• Where to buy eyeshadow palettes online.
• Eyeshadow palette gift sets for makeup lovers.
• Top-rated eyeshadow palettes for smoky eye looks.
• Affordable eyeshadow palettes for beginners.

That tells you that these people are looking for something to spend money on. If you already have a list of keyword phrases, AI can organize them for you in clusters that are related so that when you’re writing your content, you can use them interchangeably.

So if you did this for the phrase eyeshadow palette, it would group them like this:

• Eyeshadow Palette Brands
• Eyeshadow Palette Colors
• Eyeshadow Palette Features
• Eyeshadow Palette Target Audience
• Eyeshadow Palette Retailers

And out of the list you provide it with, it can hand select the ones with the strongest buyer intent, such as:

• Best eyeshadow palette for wedding.
• Cheap eyeshadow palette with good pigment.
• Long lasting eyeshadow palette for everyday use.
• Matte eyeshadow palette for natural makeup looks.
• Hypoallergenic eyeshadow palette for sensitive skin.

With the groups and long-tail buyer intent words identified, it will make working with them much easier (and more effective) when you’re crafting your content – or having AI do it for you.

Instead of doing the bare minimum with your keyword research, you want to take it to the next level for your SEO strategy – and AI can help you do that. While we know that keywords are one of the foundational elements of search engine optimization, you want to expand your reach by allowing AI to help you leverage semantic keywords as well.

Semantic keywords are rooted in user queries where the topics being search for are somehow related or relevant to the primary topic you are targeting. The thing that makes AI better at this than humans is that it can zero in on the meaning behind the words being typed in rather than a typical definition.

Because artificial intelligence tools are built around NLP (natural language processing) for learning purposes, it can look at the relationship between each word or phrase that is typed in and see the connection where we might accidentally miss it.

Not only can it gather the semantic keywords that you'll need to use in your content, but it can do it from many sources at once, including:

• Social media networks.
• Search engines like Google.
• The content that your competitors are publishing.
• Basic keyword tools that help it expand even more.

Where we might look at a certain phrase and have our own personal outlook about what it means, AI has a broad reach in analyzing it based on larger groups of consumers, and not just our personal experiences and viewpoints.

Not only will this help your site rank better in the SERPs, but it will help you create content that is better suited to your visitors. When you are crafting the content for your blog, the use of semantic keywords will improve their experience and navigation on your website.

You can prompt AI for a list to use like this:

“Give me a list of semantic keywords for the phrase eyeshadow palette.” 

It will return words and phrases like this that are related to the original phrase:

• Makeup
• Beauty
• Cosmetics
• Best eyeshadow palettes
• High-end eyeshadow palettes
• Shimmer eyeshadow palettes
• Pigmented eyeshadow palettes

When you have gone through the list of semantic keywords that AI has delivered for you, you can ask it to find ways to work those phrases into your content, either in the subtitles or the body of the content itself.

You can even ask AI to evaluate the semantic keyword phrases and tell you which ones have love competition and high buyer intent, so that you can rank well for those phrases and profit from your efforts.

AI Magic for Interlinking

When Google bots and other search bots come to your website, it wants to see that you have a strong navigation strategy in place so that your visitors are able to find relevant information easily on your website.

This is often done through the process of interlinking your content. Instead of sending the visitor out to another site, you will use anchor text to link them to another page on your domain which will expand on the information they need to know.

Topic Clusters

You can use topic clusters to better organize your content, and AI can help you do that if you feed it information about what type of content you already have on your domain. With some tools, you may be able to simply type in your URL and have it scan the site and do the work for you.

Structuring your website with this type of navigation helps solidify the relationship between these two pieces of content from an SEO perspective. It also helps your site with stickiness, meaning the visitor isn't landing on your page and bouncing off elsewhere, but instead, they are clicking through to one of your other links and staying on your domain to learn more.

Orphan Pages

You can also have AI identify any orphan pages on your domain. These are pages on your site that have not been connected with any other page, so they're harder for people to find once they are in your domain and more difficult for search engines to pinpoint, too.

Once the AI tool shows you which pages are orphans on your domain, you can also have it help you come up with a strategy on how to interlink it from another page on your blog.

Anchor Text

If you need help coming up with keyword relevant anchor text for your interlinking strategy, it can analyze the other page and help you come up with a relevant phrase that will be a strong indicator of what that page is about.

SEO Analysis

You can even ask AI to help you cut back on your SEO enthusiasm. Sometimes, there is such a thing as too much optimization. If you are linking to dozens of pages, it will disrupt the experience for the reader, so you have to use an optimal number of interlinks so that it is a helpful resource, rather than a distraction.

As time goes on, you can even have AI help you determine if your interlinking strategy is working, based on how visitors are behaving on your site and whether or not they are clicking through on those links and staying on the pages that you sent them to or bouncing too quickly.

Curating Perfect Links with AI

When readers or search bots come to your website, they not only want to get an idea of your own expertise, but they also want to know that when you include other sources, they are the best selections from an authority resource.

Curation

AI can help guide you in choosing the best sources for you to curate from, but you have to be careful because it also has the ability to make things up. Therefore, you have to check all of the resources to make sure they are legitimate.

You may want to use AI as a tool to help you come up with the best places to include any type of curation in your content, as well as what topic or type of content you should curate.

For example, it might be able to tie in a good topic that can break up large blocks of text, and it can tell you that you can embed an infographic or a video as the media format you should curate.

It can tell you what to go look for, and then you can find it on your own. There are some AI tools that will do a good job of delivering the exact title and link to content that you can curate, giving credit to the original creator.

Snippets

AI can even analyze a piece of content and help you determine which snippet would be best for you to extract from that original piece and include as a quote in your own, and it can do so based on keyword density and quality so that you are not just including a good resource, but also including something that will help with your own SEO.

Once you find something that you want to use, AI can format it for you perfectly with your header tags, alt tags, and any formatting that you want to use so that it is showcased beautifully within your own content.

Authority

It can look for information that has been: 

• In research publications
• Shared on social media
• Published on websites
• and more...

It can also choose based on the authority of the site you are pulling from, and not just some random source that wouldn't be valued by search bots or human visitors.

The last thing you want to do is include a link to a low quality or spammy website that can actually harm your SEO efforts.

Link Validation

Things you can use AI for in terms of curated content is having it help you freshen up your content so that your links are still valid and the information is still up to date.

Gap Identification

If you feed your original content into an AI tool it can also assist you in identifying any gaps that you may not have covered within your own content. That way, the content that you do curate well fill the hole that was left so that your content is still viewed as comprehensive.

Technical SEO Boost with AI

There are many technical elements to your SEO strategy, which are often behind the scenes issues that humans won't necessarily notice. These are things that are important to search bots, and they make your content easier to find in the SERPs.

Meta Data

For example, AI can help you with your meta descriptions as well as your headers, title tags and alt tags. You can have AI write an effective meta description that is not only compelling to readers in getting them to click through on your link, but also rich with keywords so that you are ranking better for those phrases.

The meta description is what's going to show up directly below your title in Google, so it gives the reader a short preview of what the page is about. It's the first impression, and AI can craft it for you in a way that works.

You can prompt AI like this:

“Write a meta description for a page that delivers eyeshadow beauty tips.” 

And it might deliver this as a result:

• Unlock the Secrets to Perfectly Applied Eyeshadow!
• Discover Expert Tips and Tricks to Enhance Your Eye Makeup Game.
• From Bold to Subtle, Our Tips Will Take Your Look to the Next Level.

If that’s too hyped up, ask AI to tone it down a bit so that it reads like this:

• Discover expert tips and techniques for perfectly applied eyeshadow to enhance your natural beauty.
• Our comprehensive collection of beauty tips will take you from bold to subtle looks, so you can elevate your eye makeup game to the next level.
• Explore our expert insights and tricks now to discover the best ways to create the perfect eyeshadow look for you.

Meta descriptions need to be approximately 160 characters, so you may have to prompt AI to shorten the message until it fits into what the person searching on Google will see. All you have to do is tell it to shorten it to 160 characters or less.

Tags

The tags that your page is using - including the title tags and alt tags, are important SEO elements that you want to be optimized for search engines. If you aren't sure how to create those or you simply want to make sure they are as good as possible, you can ask AI to code those for you so that you can simply copy and paste them into your blog post.

It can help you determine which keywords and phrases you want to include in the titles as well as in the alt tags and file names so that when Google bots come to crawl your site, it can easily recognize what it is about.

Schema Markup

If you want to go the extra mile with your search engine optimization, you'll want to include schema markup for search bots to use to navigate your site and understand how to display your information in the SERPs.

AI can create the schema markup for your website, and you can ask it exactly what it needs from you to do the task. For example, it may need the name of your business, location and contact information, etc.

Stand Out with AI Snippets

Another thing that can help people decide whether or not they want to click on your listing in the search engine results pages is a rich snippet. This is a little preview of your page, and the AI can help you create one that can compete against other site owners in the same niche.

This will need to be coded into your website, and AI can craft the code for you to copy and paste into it. This might include things like images, price points, ratings, and more. And if you aren't sure what you need to put into your rich snippet, AI can help you come up with the best answer for that.

Many site owners have discovered that, even if they have not achieved their goal of positioning their link at the top of the search engine results pages, their rich snippet has been what helped them generate a flood of traffic because of its compelling content.

Not all niche markets will respond the same to a rich snippet. And different niches will have different information that they want to see included in this snippet.

For example, if you have a recipe site, people might want to see the star rating of the recipe before they click through.

As with many things related to SEO, the guidelines for what you can and cannot do or should or should not do in terms of rich snippets is likely to change. You can use AI tools to make sure your rich snippets are in line with what the algorithm wants to see.

You can also track your rich snippets so that you can see how they perform and whether or not they need to be revised in order to be competitive and help you gain more organic traffic.

Voice Assistant SEO with AI

The convenience of voice activated search devices has caused a boom in the sales and usage of this technology. Therefore, if you are a site owner, you don't need to just focus on people who are using their smart gadget or keyboard to type a search, but also those who are speaking it into a device.

There's a very stark difference in how people type a search term in and how they speak it. AI is adept at identifying the verbal commands people are going to use when they are looking for information related to whatever your website is about.

Usually, people will ask questions to the device. So your search engine optimization needs to include questions and answers that will satisfy the consumer’s request. This is known as a natural language pattern, and it's very conversational and usually a lot longer than the phrases they will type into a search engine.

It's much easier for you to rank well for these long tail keyword phrases, so you want to make sure you are targeting voice activated search with your SEO so that you can take advantage of this new flood of users.

For example, if someone were typing on their computer, they might simply type in the phrase eyeshadow palette.

But if they are using voice activated search devices, they might ask a complete question such as, “What’s the best eyeshadow palette for someone who has brown eyes?”

You never know where people are voicing these commands, whether it's at home in their kitchen while they are cooking or in the car as they are driving to or from work. They might be using their smartphone talking to Siri or using Google Assistant or Alexa on another device.

In order to get AI’s help, prompt it like this:

“What are some keyword phrases I should target for voice activated devices for my website about eyeshadow palettes?” 

It will give you answers like this to weave into your content:

• How do I create a smoky eye using eyeshadow palettes?
• What are the latest eyeshadow palette trends?
• Can you recommend an eyeshadow palette for beginners?
• What's the best way to apply eyeshadow from a palette?
• What are some unique eyeshadow palette color combinations?
• How do I make my eyeshadow palette last longer?
• What's the difference between matte and shimmer eyeshadow palettes?

You can then use these as header titles or primary blog post titles and dominate in the SERPs for people who are speaking these words to their devices and you’ll do it easily because most marketers are not paying attention to voice search at all.

Slash Bounce Rates with AI

A high bounce rate is like a kiss of death for a website that is trying to rank well in the search engine results pages. If visitors are clicking through on your link and immediately exiting your page, Google and other search engines will stop sending people there.

Content Issues

A high bounce rate can occur because of many different issues, but it's usually something simple that can be fixed like:

• A slow loading time.
• Display issues.
• Content that's just not relevant to their needs.

If you are confused about why your bounce rate is high, you can rely on your AI tools to identify the issue and help you rectify it. It will be able to examine the behavior of your visitors and help you spot patterns about when they're clicking out versus when they stay engaged.

Website Issues

If it's not a content issue, AI can easily tell you why your website is causing a high bounce rate. For example, if your pages take too long to load, AI can tell you why this is happening so that you can fix it.

Or, if your site is not showing up properly on certain browsers or on certain mobile devices, it can deliver that information to you so that you can make your site mobile friendly.

Sometimes, it will be a site wide issue, and other times it will be something specific to a page that is underperforming. If it's your content that is causing people to bounce, AI can give you advice on how to make it more appealing to the demographics that are clicking through on your links.

AI for Authority Backlinks

As a website owner, you have to strategically work at building high quality backlinks so that your ranking in the SERPs is competitive. But you can't just hope it happens for you.

Authority Sites

It takes a little bit of work to find good opportunities for link building where a website owner of an authority site will be willing to link to your domain, but AI can help you identify some solid opportunities.

Not only can it scan the back links that your competitors are enjoying, allowing you to get your foot in the door. Hopefully you can get them to link to some of your content. 

It can also help you identify sites where they are likely to be interested in linking to you based on the quality of your content and how it is relevant to their own.

Social Media

AI not only goes out and visit other websites that have authority in your niche, but it also looks at influencers and accounts that have pull on social media, because this can be an effective link strategy coming into your domain as well.

Broken Backlinks

One way to easily get those authority backlinks is to have AI check for broken backlinks on other authority sites. You can then create a piece of content that would fit in nicely as a replacement, and contact the webmaster to alert them to the broken link as well as your content that might be a good replacement option.

The reason they will be open to this is because no site owner wants search bots crawling their pages and discovering broken links. It actually hurts their SEO, so they will need to repair the broken link immediately and if you have a link ready to go with good information on it, they might as well plug it in.

AI can give you a list of all of the top sites that are linking out to other places within your niche, and it can run a check to see which pages on that domain have dead links. It can even write a pitch to the webmaster or site owner for you so that all you have to do is copy and paste it in an email.

Social Media SEO Boost with AI

Many marketers only consider their own website when it comes to search engine optimization, but social platforms are just as important these days in sending organic traffic to your domain, rather than pulling it in from the content on your blog.

While your social media content isn't necessarily getting indexed in Google, you still want to optimize it so that your content is found easily by your target audience and presented to the platform’s users above that of your competition.

AI tools have the ability to analyze your own performance as well as that of your competition on these social platforms. You'll be capable of improving your rankings within the platform, as well as any engagement with the target audience so that your goals are being met.

AI can identify some of the top influencers that you want to be competing with and help you develop a content plan that will attract the right people and get them to engage with your content and click on any links to your domain.

Regardless of which social media platform you are using, you can ask your AI tool to come up with some ideas for content, whether they are standalone topics or a series. You can do this for:

• Facebook
• YouTube
• TikTok
• and other platforms...

You can prompt AI to give you topics that are popular on a certain platform in your niche, and then once it provides those, ask it for a series of topics.

It can even script or plan all of your content for the entire series, including what you will say, when the camera cuts to another shot, and what you are showing in that particular scene.

Once you have the content planned out, it can do the work of optimizing your new series or content on that platform, by:

• Writing your descriptions
• Giving you a list of keywords
• Giving you a list of hashtags 

You need to use all these so that your content is found by more users on that social media network.

AI is a wonderful tool in the hands of marketers who are willing to use it as an assistant rather than handing over all of their common sense to a robotic element that may not know what's best for your human audience.

You have to make sure you are overseeing the process diligently and steering your artificial intelligence tools in the right direction so that it can be beneficial to you, rather than accidentally sabotaging your efforts to rank well.