Welcome to the world of AI for Video Marketing Mastery!
Video marketing is an engaging media format that delivers in ways text simply can't. Although both can provide facts and details, only one of the two feels engaging to the visitor when they arrive on your site.
Video is a captivating format where you can include storytelling in a way that brings your message to life with a voice and an image to go with it. Because they are tuned in to see the message unfold, they’re on your site longer than if they were scanning and skipping over blocks of text.
This is a style of communication that’s used in different ways – for your social media channels, on sales pages, and more. You can use them to educate people about a topic, to showcase a tutorial, review products, and for many other reasons.
But one thing that keeps many online entrepreneurs from using video in their business is the fact that they don't want to be on camera or even use their voice in some instances.
Some also feel as if the technology is out of reach, and they aren't quite sure of what to put in a video that will be effective with viewers. The great news is, artificial intelligence (AI) tools have been developed that will shoulder most of the burden for you, so that you can increase your brand awareness, convert your offers at a higher level, and build a bond of trust with your target audience.
Below, you are going to see exactly how AI is capable of helping you with your video marketing strategy in a way that allows you to increase your visibility, build a list of loyal subscribers, and explode your profits simply by knowing how to use prompts and tools to your advantage.
Data-Driven Decision Making
In order for your videos to succeed in bringing you profits, you have to make sure they speak to the needs of your target audience. In-depth data mining for your demographic can be a tedious process.
AI can do much of this work for you. It can tell you about who your target audience is and what it finds out about them that you can use to your advantage when making video content. This includes things about their behaviors and preferences.
Not only does AI have access to large volumes of keyword data, but it can also tap into online conversations using social listening tools.
If your particular niche topic includes multiple demographics, such as how Internet marketing includes both genders of all ages and income levels, AI can help you with specific details for each drilled down audience so that your content will be tailored to what they want to see.
In fact, you can even use AI tools to give you information about the behaviors and interests of your audience on specific platforms. For example,
- The information may be different when you look at what's being shown on Facebook versus what's being shown on TikTok. The behavioral data can include things like preferences about video length. On TikTok, the videos are going to need to be shorter, while YouTube videos can be a bit longer or a different format or style, depending on who you are trying to reach.
- If you’re in the fitness niche, you can use an AI tool to identify your target audience and tell you what topics they’re most attracted to when it comes to video content. That might be things like workout tutorials, recipes, goal setting and more.
It can look at data such as engagement on other videos, and analytics that tell AI which videos converted for the creator so that you get the same information to use in your strategy the way you feel it will work best.
Boosting Profit with Smart Keyword Choices
Everyone who creates content for the purposes of video marketing wants their content to go viral. The more views it has (from the intended target audience) the better their chance of achieving their intended goal, like profits.
When you are using the right keywords, it will help improve your discovery capabilities by your target audience. And although YouTube is a search engine of its own, Google also sometimes pulls videos from that platform to show in its search engine results pages.
You can use AI to perform keyword research that not only gives you information about the volume and competition with certain words and phrases, but also tells you if there are patterns it can identify for rising trends.
AI has the ability to immediately give you a list of semantic keywords that you can use in your video within the title, description, and the script so that text transcriptions of it include them as well.
When you're using an AI tool for keyword research, it's going to go out and analyze existing videos in the marketplace and show you which ones are enjoying more views, views to completion rather than bounces, and more.
AI can even use YouTube’s autocomplete feature, which is similar to what Google has, and it will give you advice about the more popular search queries that are taking place on that platform.
So let's say you are in the survival prepper niche, and you don't know what topic to make your video about. An AI powered keyword tool can look at the existing information and real time trends and tell you what topics are emerging as those most likely to get views and engagement.
For example, if there is a rising buzz about a cyber attack, AI can identify that keyword phrase, give you semantic keyword groups to use in your content, and help you come up with a slant for that topic.
So you can gather information from AI, where it may tell you that your survival prepper audience has a rising concern about a cyber attack, but it will give you a specific slant such as: Essential Tips for Surviving a Cyber Disaster.
Then, it can tell you what the emphasis of the video should be, such as going over the different severity levels of this type of disaster event, and providing solutions on how to prepare and protect themselves.
When you ask AI to tell you what to cover in the video specifically, it would tell you:
You can then ask it for your primary keyword phrase for that particular video and the semantic keywords that it should target.
The primary keyword phrase might be surviving the cyber apocalypse and the semantic keywords it would give you would be:
You can then either work on utilizing these phrases in the content yourself or have AI do it as you go through the additional steps below showing how AI can benefit you with video marketing.
Simplifying Scriptwriting for Videos
One thing AI is very good at, especially when we talk about AI for video marketing, is understanding natural language. The entire technology was based on its ability to do this, so it has the insight and capabilities to draft a script for you to use before creating your video.
You have a couple of options in this regard. You can tell AI to create a script based on certain keywords or points that you want to make in your video, or you can let it come up with the ideas and do the work for you.
If you know that you want to use slideshows, for example, you can tell it that you want your video script to span over the course of 15 slides. Or, you might be speaking on camera and you need a script to read, in which case you could also just have it write a video script for a certain amount of time.
It helps to have AI’s input about how to properly pace your message across different slides or about information so that you aren't doing too much in one area, and not enough in another.
Some people like to create their own rough draft of a video script, and then feed it into an AI tool so that it can improve upon what you have in a way that enhances the appeal to the general audience based on the language database it has access to.
You can also make sure that AI knows exactly what tone and style you want to use in your video. For example, depending on your niche, you may want to be motivational or more academic or persuasive.
If you have a very specific demographic that you want to target for your video, you can tell AI before it creates or helps you with your script, so that it can tailor the language to that audience.
For example, your video might be scripted to an audience who has very little understanding about cyber security, or it might be geared toward those who understand the technology and who need more technical advice that others simply wouldn't understand.
Creating Striking Slideshows with Ease
Many online entrepreneurs don't like to have their face on screen, and they may not have an over the shoulder tutorial to record. If you want to give information to your audience, you can still use video marketing, but with a slideshow option.
It's easy to create slideshow templates in graphic design tools like Canva. AI can help you with this process from start to finish. There are some AI powered tools that have these slideshow templates built in and you can choose from a theme that you like and then customize it with your own branding.
You can also enter your content that either you or AI has written, and it will divided up into slides based on it's analysis of the text. It will even help you by inserting relevant images in a professional layout and design.
If you don’t have content yet, you can still use AI powered tools to prompt it with topics and allow it to create the content and the slide generation all at once. If your content can be supported by visual data such as a comparison chart or table, it can add that for enhancement.
Your AI tool will handle the slide transition or animation elements that bring the presentation to life and it will format all of the text for the proper sizes and spacing so that you don’t have to involve yourself in those small details.
So if you were to create a slideshow presentation for that cyber attack topic, AI could first help you by delivering an appropriate theme design or template. It might include icons like:
- Hacker symbols
- Locks
- Network Images
It could insert the cyber attack preparation content or you could give it the content you want included and it would divide it among the slides.
- One slide might be titled: Secure Your Network” and it would have an icon of a shield protecting a network of devices.
- One could talk about firewalls and network segmentation.
- One could talk about encryption and security audits.
- Ai might design your slide with a transparent circuit board theme or something that looks like a matrix of code.
- Ai might display a small chart showing a rise in cyber attack crimes and the cost of a data breach.
- And, the AI tool would include a specific call to action or mantra to adopt regarding the topic.
Once your slideshow presentation is complete, if you are using an AI tool that can turn it into a video, you can simply download it and add your branding. But if you only used AI to create the slideshow, you can use a screen capture tool to record the finished product.
AI's Visual Voyage: Enhancing Videos with Visual Elements
Breathing life into your text based scripts is easy when you're using artificial intelligence. Whether you created your content yourself, or you had AI do it, you can feed it into the system and it will generate a video for you that has whatever elements you want, such as photographs or animations.
Many of today's AI tools have stock footage that you can use, or images that could be included. You may find that different AI tools have more or less options, so find something that has footage and images relevant to your niche topic.
Once you give AI your script, it will make suggestions to you showing you how the video should unfold in the form of a storyboard. These are helpful in seeing how the video unfolds from scene to scene.
If you have any text overlays you want included, AI can design those to stand out for your viewers. It can make the entire presentation aesthetically pleasing. Any branding that you want included, such as your logo or tagline can be included as well.
So if you were telling AI to create a video for you about cyber attacks for the survival prepper niche, it would select footage and images related to cybersecurity and hacking. You have control over the selections.
Adding Soundtracks and Scripts to Videos
Video marketing is not just about the visual effect that the viewer gets, but also the audio portion. You can use AI for a couple of different methods so that you have a sound to accompany your visuals.
First, if you only want a musical soundtrack, you can use AI tools to create a music composition for you from scratch.
Or maybe you only need sound effects to enhance your video. Ai can find sound effects that are already available, or customize something for you that you can then synchronize with a specific part of your video where it makes sense.
second, you can feed the AI tool your script, and have it turn it into spoken content for you that sounds just like a human.
If you already have some sort of audio, such as something that you, yourself recorded, you can also use AI to clean up your recording for you. This will improve the professionalism of the finished copy, removing background noise or distractions within it.
You no longer need to invest in expensive audio editing equipment. AI can handle this part for you, adjusting your audio tracks so that the volume is appropriate and you have fades in and out of the video for the music or your introduction.
So going back to our example about cyber security, AI might select or create some sort of music track that sounds tense, like a movie in this genre. If you have a script for your video, you can give it to AI and it will turn it into a text to speech presentation using a representative of your choice, whether it's male or female, deep voice or higher pitch, etc.
You can tell AI that you want the tone to be serious and urgent, and it will make sure that that emotion is emphasized in the audio that it creates. In the end, the narration, music, and sound effects will all work seamlessly together to deliver a cohesive video and audio presentation.
Crafting Virtual Influencers with AI
Not too long ago, the virtual representations for videos like this were obviously cartoonish or not quite human. But now, with the prowess of AI for video marketing, people struggle to discern between a real person and the virtual influencers it can create for your videos.
This is becoming increasingly popular, because it gives you a way to put a face to the brand, without you having to be on camera. Whenever you are using AI tools for your videos and need a humanlike representative, you'll be able to customize the look for your brand.
You can tell AI everything you want it's appearance to be, such as male or female, it's age, the exact hair color, eye color, facial expressions, and even the way it moves its body.
Remember, AI will be able to match the audio portion to the visuals that are in your video, so if you select a military looking man for your survival prepping video, you can choose to have a deeper, strong voice associated with it.
Some people are using these human like virtual influencers on various platforms to help them get more engagement. It's often a good idea to be transparent about the use of a human like entity, so that no one accuses you of trying to trick people.
When using these tools, you'll typically start by selecting some sort of image or video of a person on the screen that you want your video to use.
Some of the tools will allow you to then customize options such as:
- Age range
- Physical attributes
- Facial features
- Clothing options
- Gestures
After you approve the editing process that it has undergone, it will take your content and begin using the human like figure for your video production so that you can download it and use it in your business.
Creating Eye-Catching Video Thumbnails
Video platforms like YouTube are search engines as well. Whenever someone enters a keyword, the first thing they do is scroll down through the results and look at the thumbnails to see what looks like a good match.
AI can help you create thumbnails that grab the attention of your intended viewer and get the click through that you are after. Many people either don't carefully select the thumbnail at all, or the one they create is not effective.
Your thumbnail needs to be compelling and make people curious enough to click through. AI can help you create a visually impactful thumbnail.
The first thing it's going to do is look at the frames within your video and see if any of those are good enough to extract and use as the thumbnail.
It can also help you create something from scratch where you customize your thumbnail with some sort of branding or eye-catching visuals. It will be able to look at existing videos in your niche to see what thumbnails they're using and determine why they are effective or ineffective in getting the click throughs the content creator was hoping for.
This is a first impression for your audience, so your thumbnail can set the tone for your video, whether it's supposed to be funny or shocking. You want to make sure that it is relevant to the content and not using a bait and switch approach.
For the cybersecurity example, the thumbnail that AI creates might have something like binary code or a padlock of some sort. It would have wording such as, “Protect Yourself from Cyber Threats.”
The colors it uses would usually be blue and dark to convey a serious yet trustworthy concept of cybersecurity. Sometimes, there are bright shades of green that can be used to represent digital data.
Streamlining Video Editing with Automation
There are some instances where you will have created the video yourself, and you want to use AI as a video editing tool. Or, you may have had AI create the video, and you can also use it for the editing process.
If you have more than one video snippet, it can merge them – or, it can trim your videos for you. AI even has the ability to pinpoint the most effective footage in your video so that you can use it for promotion purposes.
It can correct problem issues in your video, both with visual and audio elements. You don’t even have to know what you’re doing – AI can analyze it and improve it for you! This is perfect for those without design and video skills.
AI might even recommend that you add some sort of visual element to a video if it’s lacking anything interesting or engaging. It can speed your video up or slow it down if it needs it, and it can even stabilize footage that you shot yourself if it’s too jerky.
If you want to use subtitles, you don’t have to rely on YouTube to do it – it can transcribe and match the subtitles and insert them into the video for you. If you’re making videos a lot, it can create a process for you where it organizes files, optimizes and edits your videos and handles all of the rendering for you.
Turning Long Videos into Short Ones
Not every platform is accepting of long videos. Additionally, not every video needs to be lengthy. You might want to use short form videos to provide snippets of information for your target audience.
Some platforms and the audiences that reside on them appreciate videos that are anywhere from 15 seconds to under 3 minutes maximum. You can use short form videos on TikTok, Instagram, and other platforms.
AI is a great tool to use for segmenting your videos into shorter snippets. So if you want to have short form video, but you originally start with a long one, it can find the perfect place to clip it into something smaller so that you can have a series from start to finish.
Below is one of my favourite clipping tools called OpusClip. I use this almost every day. This review is from my other Youtube channel...
Another thing it can do instead of just shortening one video into a series of miniature ones is it can condense the information in your longer video so that you have one short video to sum everything up.
When the AI can have access to your data analytics regarding the longer videos, it can pinpoint the parts of your long video that were the most engaging aspects for your viewers and extract that so that you have a short form version that grabs the attention of your audience.
So you might start with a 20 minute video about cybersecurity that you have uploaded on YouTube, but you want to put something on TikTok as well. You can run it through an AI tool and it will take the most important parts and turn it into a summarized video that works well on that other platform.
Because AI has the ability to engage in social listening skills, it will know what each audience on different platforms is going to respond to best, so that it extracts the correct information that will appeal most to that audience.
Optimizing Video Descriptions for Impact
Your video descriptions are an important part of the equation for your video marketing goals. If you don't have a good description, it makes it more difficult for your target audience to find you in the video search results.
This is an area where you can optimize your content just as you would for a search engine like Google. You can include keyword phrases that will help your content get found by the right people.
This is also where you can drive traffic back to your own domain if you have a landing page where you want to build a list or an offer that you want to convert or as a vendor or an affiliate.
insert your video description into an AI tool and ask it to optimize your description for YouTube or whatever platform you are using.
There are AI tools that have the ability to study the analytical data of your video content, as well as that of your competitors, and use the information found in those to help you craft descriptions that pull in a higher audience and get the kind of engagement and conversions that you are hoping for.
Maximizing Profits through Videos
In terms of monetization, AI is great at helping you profit from the videos, whether you create them or you have AI create them for you. There are different ways to monetize video content.
Some of it is through paid ads. If this is your goal, you can use AI to help you pinpoint the best ad placement within your content. It can even help you create videos with a specific goal of converting viewers into click-throughs with ad revenue.
For example, using the cyber security idea, it might craft a video that has a cliffhanger midroll, right when the video ad is shown. That way, the viewer has to stay through the ad in order to see the solution or remainder information that was so interesting to them.
Another way you might optimize video content for profits using AI is to have it help you create ideas for a live stream event where viewers will be gifting you with items you can turn into cash, like on platforms such as TikTok.
You’ll want to provide maximum value and personality, and AI can create talking points to help you move the conversation along. If you want sponsored income, AI can help you identify brands that would be a good match.
AI can also help you if you’re an affiliate marketer looking to use video as your media format to earn commissions. So it could help you pick products that are likely to convert with a certain demographic, script the content for it, and develop a strong call to action that gets results.
If your goal was affiliate revenue, AI could tell you the best cyber security courses and tools to promote, it could write the promotion for you and turn it into a text or video presentation with call to action.
Turning Text into Engaging Videos
Any time you create content, or purchase it in the form of private label rights - or even use artificial intelligence tools to create text based articles for you, you always want to get the maximum amount of use out of it as possible.
AI is fantastic for repurposing content across different media formats. For example, not only can you take an article and have AI turn it into a human like audio narration, but you can feed your blog post, email autoresponder, or even an entire short report into an AI tool and have it create a video presentation based on what it sees.
It will automatically generate a storyboard and identify the key points that you want to make in the video period of course, you will maintain full control over the finished product and what goes into it, but this is a quick and easy way to repurpose your content into something that people who have other preferences for media can enjoy.
Below is a review of Pictory, another one of my favourite tools. This review is again, from my other channel of product reviews...
If you purchase a package of private label right about survival prepping, and you find an article that is about cybersecurity, you can put that into an AI powered tool like Pictory, and it will turn that text into a video presentation as short or as long as you need it to be.
Other tools can even create a humanlike representative to speak to the camera for you, which is especially helpful if you, yourself don't necessarily fit the common look of whatever niche you are in.
Using Analytics for Better Video Results
Previously, we mentioned how artificial intelligence can look at video data analytics and help you improve your descriptions. But it can take that analysis and give you so much information that can benefit your overall video marketing strategy.
AI tools are capable of tapping into data that will tell you the same things you would see with analytics for your website...
Using predictive analysis, AI can look at trends and engagement on platforms and give you ideas for high-performing (and profitable) video topics. If it sees one sub-demographic in particular that is a higher performing one than others, it will help you tailor some content just for that audience.
You can use AI’s ability to consume and evaluate data on your channel (as well as the competition’s) to create split testing campaigns so that you improve your own conversions.
If your ads aren’t earning, it can spot problem areas and help you generate more revenue with new placement, content and other ideas. If an AI heatmap identifies a behavior like a drop-off of the viewer when they see a certain portion of your video, you can use AI to edit the piece and replace it with something more effective to remedy the situation.
AI works in conjunction with many media formats to help you with creativity, professionalism, and consumer appeal. You can use AI for the creation of:
- 1Video tutorials
- 2Sales videos
- 3Explainer videos
- 4Animations
- 5Demos, and more...
When working with video, you can use different AI tools to get the job done. Text AI tools can write impressive scripts. Audio AI can deliver impeccable narration. Image AI can create unique images if you can’t find stock.
The video AI tools on the market are always improving. But look for one that’s easy for you to use, that has plenty of stock templates and customization options, and that deliver strong, humanlike versions if you want an AI to represent your brand.
Summing Up AI's Impact on Video Creation
In short, integrating AI into your video marketing strategy opens up a world of possibilities.
From improving decision-making and creating engaging content to optimizing video editing and optimizing your descriptions, AI is a powerful tool that marketers can use to improve overall video production, content quality, and engagement.
In this transformative era, businesses are finding a powerful ally in AI. It offers a variety of ways to take your video marketing to the next level and stay ahead of the competition.
This is a fascinating topic. I’m curious about how AI can be tailored to understand and adapt to the unique characteristics of different market niches. For instance, if a company specializes in eco-friendly products, how would AI in video marketing specifically target and engage an audience interested in sustainability? Any insights or examples would be greatly appreciated!
Hi Cory, and thanks for commenting!
AI is getting better and better and can help in so many ways. You don’t need expensive tools to get what you need. Simply using ChapGPT or better yet, ChatGPT Plus, you’d be amazed at how it can target your niche.
I tend to prompt my questions like I’m talking to a child, assuming it knows nothing, haha. Start by asking it specifically about your target audience, and within the same “chat”, keep diving deeper and deeper with your questions. When you’ve got a good idea of who your audience is, and what their main pain points are, you can customize your products for them.
In my opinion, video is one of the best means of attracting free traffic, if your budget doesn’t allow for paid traffic, haha. And with all the AI tools out there for creating videos, this can be a quicker way for your brand to be seen.
Cheers,
Suzanne
Hi Suzanne!
Such a helpful topic. Especially for me as I’ve just started making videos a few days ago. I’m using AI and I have tons of questions. Thank you very much!
AI is so amazing and creates fast content. Your article has given me many great ideas, and also how to use these tools in a way that will help my business.
I have bookmarked your site and I’ll be back to read more and more.
Thank you very much. Well done.
Ela
Hi Ela, and thanks so much for your comment.
I’m glad you enjoyed my article.
There’s so much that AI can do to help our online businesses. As long as we use them ethically, there’s no end to how they can help leverage our content.
And I’m so glad to hear you’ll come back. I also have a YouTube channel that will have AI tool reviews. They might be a big help to you as well. Click here to check it out! And if you subscribe, you’ll know the next time I create a video!
Cheers for now,
Suzanne
Hi Suzanne,
Just stumbled upon your piece on AI for video marketing – a delightful blend of informative and entertaining!
Your ability to simplify complex AI concepts for the everyday marketer is commendable. The section on using AI for scriptwriting and thumbnail creation especially caught my eye.
But, let’s talk turkey here – while AI seems like the golden ticket, I wonder about the personal touch.
In an era where authenticity is king, how do we ensure that AI-enhanced videos don’t end up as soulless, cookie-cutter content? Is there a secret sauce to keep the human element alive in these AI masterpieces?
Thank you for your work and sharing your insights.
Warm regards,
Makhsud
Hi Makhsud,
And there’s the crux of it all, right? How to keep things humanized, haha.
There are always going to be people who take the lazy way out, and allow AI to do everything for them, but with all the new regulations coming out, it’ll affect their bottom line. No traffic, no sales, no business!
Personally, I use my own face on camera, or write my own script in my own voice, so that people know it’s me. They learn my personality and can recognize it in every video.
And then I’ll use tools like Opus Clip and let AI create shorts! It’s brilliant, haha!
Thanks so much for commenting, and best wishes on your online business,
Suzanne